Well that didn’t last long.

Engadget is reporting Windows Phone 7 Series has now been officially renamed to Windows Phone 7 – which is considerably easier to pronounce, remember, and it also actually makes some kind of sense.

Here’s to simpler product names!

Last Friday you may have noticed I took a day out and went to Birmingham for an event called “The Guathon”. Part of a 2-day series of presentations by Microsoft VP for the Developer Division, the event was an all-day series of presentations by Scott (hence “Guathon”) covering a wide range of topics, from new features of Visual Studio 2010, .NET4, ASP .NET MVC 2, Silverlight 4 and Windows Phone 7 Series.

I took literally pages of notes while Scott was speaking, and I want to write a lot of them up into posts that hopefully people who weren’t at the event will find useful. But there are a few titbits of information I’d like to share now, mostly surrounding Silverlight 4 and Windows Phone 7 Series.

So Microsoft have been making a bit of a splash over the past 24 hours with the announcement of Windows Phone 7 Series.

I’m not going to go into the details of the OS, its hardware, its various features and whatnot – there are more than enough posts about that to go around.

What I want to talk about is why Microsoft, just like Apple, have completely missed the point.